Dunkin Donuts Review
Dunkin’ Donuts can be considered the McDonald’s of quick service coffee and baked goods restaurants. Their product line extends well beyond the traditional coffee-and-a-donut coffee shop menu to include iced lattes, smoothies, and omelette sandwiches. As far as franchise opportunities go, Dunkin’ Donuts continues to grow across North America, seeking out “savvy entrepreneurs” to join their aggressive growth strategy. Outlet re-sales and combination stores are also available.
Market
- Franchising since: 1955
- Locations - U.S.: 4,800+
- Locations - Canada: N/A
- Locations - Foreign: 1,700+
- Company Owned: 0
Costs & Fees
- Total Investment: $180K - $1.6M
- Franchise Fee: Up to $80K
- Unencumbered Capital Required: $750K +
Financial Requirements
- New Restautants: Personal Net Worth of $1.5M (minimum)
- Re-Sales: Variable prices set by existing franchisees
Other Facts
- Financing: Third party.
- Royalty: 6%
- Training: At headquarters (varies)
- Annual revenue: $4.1 Billion (US, 2004)
- Average revenue per store: $850,000+
Is Dunkin’ Donuts a Good Franchise Opportunity?
Dunkin’ Donuts is one of those franchise opportunities reserved for individuals with a background in restaurant or fast-food chain management who have acquired a significant amount of capital and now want to make a serious investment.
Dunkin’ Donuts specifically states on their website that “Applicants for Dunkin’ Donuts franchises should have a minimum of five years experience in managing people in a business environment and strongly prefer individuals with at least three years managerial experience in a multi-unit food service/hospitality environment.” They are also seeking individuals who can commit to multi-outlet ownership.
To be considered, you must have a minimum of $750,000 in liquid assets and a net worth of at least $1.5 million. Further, you will be subject to an “English Language Proficiency Assessment (ELPA). These three requirements are enough to make the majority of franchise seekers move on to the next opportunity. But, if you have the funds, the experience, and the drive to be a member of a number one brand, Dunkin’ Donuts is the franchise of choice.